October 27 - 29, 2022
Sheraton Atlanta Hotel
165 Courtland St NE, Atlanta, GA 30303

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Mobile and Diversity: Black Millennials' Attitudes toward Mobile Advertising

Oct 29 2022
11:40 AM - 1:0 PM

This presentation will discuss recent research conducted on the effects of black millennials perceptions on the acceptance of mobile advertising and their spending on products and services. The research provides information that may be used to help align mobile ad spending with the values and needs of black millennial consumers.

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